The Speakers Group launched the ROI Speakers division about a year ago to help meeting planners and business executives maximize the value of their speaker engagements and generate a higher ROI by going “beyond the keynote” with follow-up content such as breakout sessions, webinars, articles, trainings, teleseminars, etc.

“Phase One” of ROI Speakers was largely philosophical or strategic in nature — helping clients shift from agenda-based speaker bookings to results-based speaker bookings. In other words, encouraging clients to look at the desired end result — “to increase sales,” for example — and working backward to create a speaker engagement that would create the desired outcome.

To really move the performance needle, a keynote by even the best speaker is not enough. Once the initial message has been set forth, follow-up material — via something as simple as an article series or as complex as a year-long consulting engagement — is necessary. This has not always been the practice of meeting planners, though.

The newly introduced SixOnSelling initiative is the beginning of “Phase Two” of ROI Speakers — a more tangible application of the results-based philosophy. Exclusively serving corporate sales executives, SixOnSelling makes the content of six top thought leaders on selling and/or sales management available in a variety of formats to help these sales leaders achieve their sales objectives.